While learning the manufacturing process in China this past year, I found a massive reservoir of information on the website Chinaimportal.com. I ended up purchasing what they call The Starter Package, which is a start-to-finish guide for someone like me who was attempting to design, manufacture, and import a product from Asia.
I asked Chinaimportal.com’s co-founder, Fredrik Grönkvist, to answer a few questions based on his assisting me produce the DrawBag in 2017. Chinaimportal.com also ran a nice little feature on the DrawBag this past month, so I wanted to return the favor.
Fredrik has offered a 30% discount to those who find out about The Starter Package through this post, so read on down for the promo code.
John: Hey Fredrik. Or can I call you Freddy? I feel we’ve talked so much over the past year I should be more informal. Or do you have another nickname I can use?
Fredrik: I’ve had many nicknames throughout my life, whether in Swedish, English, or Chinese. Most are (in a friendly way) a lot less flattering than ‘Freddy’ so let’s stick to that.
John: Haha, okay. What’s the simplest way you would describe The Starter Package?
Fredrik: The Starter Package is a set of online tools that enables e-commerce businesses to import products from Asia (not only China), from their home or office. It provides:
- Tutorials, videos, and task lists (to guide you through the process)
- Document templates
- One-on-one consulting
- Supplier lists (PDFs)
- Booking system (to arrange quality checks, lab testing, and shipping)
Basically, our customers use the tutorials to navigate the process, and request support from us whenever they get stuck. When you get to the point that you need a quality check, lab testing, and shipping, you can request free quotes from our service partners. We’ll take you from A to Z through the entire process, all from one account.
John: I actually found out about you when I was well into the early stages of manufacture with the DrawBag. I had designed the prototype and chosen two manufacturers. I’d communicated a product specification to them and we had produced a sample or two.
How is The Starter Package useful for someone who has found you halfway through their process, or perhaps has been through the entire process before?
Fredrik: I would say that the majority of our customers actually have already tried to manage the process on their own in the past. For example, they may have contacted suppliers, or they might be at a stage where they need help to check out one particular supplier before they go ahead and place an order with them.
We have always received inquires from companies with very different needs, from early to later stages in the process, so we created tutorials that cover the entire process:
- Part 1: Creating a Product Specification
- Part 2: Supplier Sourcing
- Part 3: Product Samples
- Part 4: Production & Quality Check
- Part 5: Shipping & Customs
- Part 6: Product Safety Standards
You can either start from the beginning of the process, or use it midway through. It took many hours for us to make The Starter Package so comprehensive, but I’m happy we didn’t settle for less. A decent portion of our customers already have suppliers. But they often have questions about product regulations in the US and Europe and how they can improve their quality assurance processes, as you did.
John: You have a newsletter I receive perhaps once a month with information on emerging trends in the manufacturing and importing industries. How is it that you keep up with these changes? And how did you first decide to get into this and create Chinaimportal.com?
Fredrik: I think I spend too much time in front of the computer, haha. But on a more serious note, e-commerce and international trade are a big interest for me.
In 2008 I started importing watches from China. That was during my first year of university. At that point I had never traveled further east than Turkey. Yet, I could already sense an energy coming out of mainland China and Hong Kong. So one year later, in 2009, I signed up for a language course and moved to Shanghai.
Long story short, a dispute with my partner back home forced me to shut down the watch business. I was stranded in Shanghai, short on cash, and with no income. I had no experience working with complex sourcing projects, but I had more than enough inspiration and energy outside my window to get started. I registered our first website, ScandinAsian.se, and outlined the details for our first “Sourcing Package”. We had no traffic and no customers. But through sheer luck, I managed to get featured on a large business portal, and we got our first customers just weeks after setting up the website.
This was 2010, and I didn’t even think about targeting customers internationally. At this stage, we only had a Swedish language website. It was only in late 2012 that I started thinking about Chinaimportal.com. I wanted to do something bigger. Something that could scale. Also, I was fed up with dealing with Chinese suppliers and angry customers. I had never been so stressed out in my life. It’s hard to manage one or two suppliers, so just imagine what it’s like to manage 30 suppliers at the same time. It’s a nightmare and I will never go back there. But I didn’t create Chinaimportal.com on my own.
I first met Ivan Malloci at a dive bar in Shanghai called Windows Too. Ivan had just left his job as a researcher at Zhejiang University, in Hangzhou. He had traded this career to launch an affiliate blog about traveling. This blog is now known as Saporedecina.com, and is one of the largest of its kind both in Italian and English. But back then, he wasn’t making a cent.
Still, Ivan knew how to get traffic from Google. I had some experience with this, but Ivan was (and still is) a scientist. So I pitched my confused ideas about what Chinaimportal.com could be, and we got to work. At that point we didn’t have a clear product or service. We only knew that we could potentially make a lot of money if we could get a lot of traffic to our blog about importing from Asia.
John: So, I’m manufacturing the DrawBag in China, and it’s a product that falls into a few different manufacturing categories. It includes a backpack as well as markers, and can be sold to different age groups. I originally purchased the “Apparel & Textiles” package but later utilized the “Children’s Products” package as well. How does a customer know which package to purchase?
Fredrik: For most of our customers, it’s easy to decide which version to choose. But in some cases, like yours, the product falls into several categories. Then we simply give them access to both.
One thing I realized early on was that importers don’t actually care about China itself. Blog or media posts about China don’t really do anything for them. They see China as just a strange country that’s far away. What they do care about is their product and their industry. They want to create a watch brand or an apparel collection, or they have an innovative idea, like the DrawBag. So we focused on really providing essential information in The Starter Package on all categories and industries.
John: I feel I had a lot of questions to ask during that span of about two months midway through my process. You were really quick in getting back to me using the ticketing feature of the Starter Package. How do you keep up with managing questions from your customers? Do you drink Red Bull or espresso shots?
Fredrik: I do drink espresso shots. Two to three double espressos every day. I used to drink Nescafe all the time, but our office has a good coffee machine. It’s even included in the rent!
But, to answer your question: I reply to customer tickets every morning. It takes awhile, but it’s a core part of our service. From my viewpoint, our customers don’t really pay for the tutorials, but for the consulting features.
John: I’ve had manufacturers in the past just disappear with prototypes for other products of mine I had delivered to them to test manufacture. How can Chinaimportal.com help in finding and establishing trust with manufacturers in China?
Fredrik: We provide suppliers lists. Our customers fill in information about the product, design type, and then upload images. Based on this, we can then identify qualified suppliers based on the following:
- Product compliance documents (i.e., uploaded test reports)
- Quality Management Certification (i.e., ISO 9001)
- Social Compliance Certification (i.e., Sedex or BSCI)
- Registered Capital
- Year of Registration
- Product Scope
Our goal is to find 5 to 6 “high end” suppliers that specialize in the customer’s product. That said, this supplier list is useless unless the customer follows the tutorials as well.
China is still a developing country. There are no “great suppliers” with fantastic customer support and free design services. If you don’t know how to manage the suppliers, and the overall process, you will fail. A decent supplier is a critical component, but 90% of the outcome is decided by how you manage the process.
And by “process”, I’m referring to the following:
- Create a spec sheet
- Find out which regulations apply to your product
- Order product samples
- Sign a sales contract
- Get your products quality checked and lab tested
Some importers have the idea that a great supplier will take care of all these things for them, but it doesn’t work like that.
John: Are you running any promotions currently, or can we offer something to my blog readers that won’t be found elsewhere?
We can offer a 30% discount to all readers who order the Starter Package. Simply enter the code THEDRAWBAG during checkout.
This is how the ordering process works:
- Go to www.chinaimportal.com and select your product
- Select your version (i.e., Startup or Business)
- Use the code THEDRAWBAG during checkout
You can also watch a demo video here to better understand how it works: www.chinaimportal.com/demo-video